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Keywords: Local development
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Journal Articles
Journal of Place Management and Development (2018) 11 (4): 463–491.
Published: 07 June 2018
... Licensed re-use rights only Place marketing Local development Competitive positioning Strategic needs Other scholars have noted that place marketing is not about informing the world that a place is good or excellent; instead, it should be more about “making” good places (Kavaratzis, 2008...
