Keywords: Major event
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Journal Articles
Journal of Place Management and Development (2015) 8 (2): 147–162.
Published: 13 July 2015
... European capital of culture City branding Major event City branding is a common practice adopted by many cities in the context of intensified urban competition for attracting tourists and inward investment to promote local development (Kavaratzis and Ashworth, 2005 , 2008 ; Kotler et al...

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