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Keywords: Mascot
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Journal Articles
Journal of Place Management and Development (2021) 14 (2): 201–221.
Published: 13 November 2020
...Walanchalee Wattanacharoensil; Sappawat Kantamara; Kaewta Muangasame Purpose This study aims to investigate what the crucial elements are when it comes to using a mascot to brand a destination. This study applies the proposed framework of “mascot usage for destination branding” to two mascot cases...
