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Keywords: Meat
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Journal Articles
Shared landscapes: The impact of residents’ sensual perceptions of regional meat production on brand development
Available to Purchase
Journal of Place Management and Development (2020) 13 (2): 105.
Published: 30 March 2020
... to regional meat. These inform the brand identity construct following Kapferer’s (1997) brand identity framework. It is the local consumers’ gaze, which is of interest, as this lives and digests the place. As an often unconscious experience, it must be recognised, articulated and formalised into a brand...
