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Keywords: Megaevents
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Journal Articles
Journal of Place Management and Development (2019) 12 (3): 291–313.
Published: 12 June 2019
... marketing Place branding Sustainability Country brand Megaevents Residents Globally, Olympic Games have taken up one of the top ranks and most prestigious status (Essex and Chalkley, 1998) among the mega events category. They have the potential to enhance the image of host cities and countries...
