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Keywords: Multisensory experience
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Journal Articles
Bridging brands: a conceptual framework for product-place co-branding
Available to Purchase
Journal of Place Management and Development (2025) 18 (3): 366–382.
Published: 01 May 2025
... Product branding Place branding Co-branding Place brand management Place brand Multisensory experience Sustainability Value co-creation People love to link brands together in combinations they enjoy (Washburn et al., 2000), stimulating brands to innovate through strategic...
