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Keywords: Multisensory experiences
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Journal Articles
Journal of Place Management and Development (2020) 13 (3): 273–295.
Published: 15 January 2020
... 07 11 2019 10 11 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Place brand City brands Experiencescapes Multisensory experiences Sensory branding Research on place branding has gained much attention among academics...
