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Keywords: Museum brand
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Journal Articles
Journal of Place Management and Development (2019) 12 (4): 529–544.
Published: 19 June 2019
... impression of his or her trip to a given place (Kent, 2009). From this perspective, souvenirs are not only an integral component of the museum brand, they also convey a strong message about the wider place (town/city/region/country) in which the museum is located. If a unique product is created by a museum...
