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Keywords: Museum shops
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Journal Articles
Journal of Place Management and Development (2019) 12 (4): 529–544.
Published: 19 June 2019
...Iuliia Trabskaia; Iuliia Shuliateva; Rebecca Abushena; Valery Gordin; Mariya Dedova Purpose The purpose of this paper is to identify ways to develop museum shop product, which will possess competitive advantage, and to recommend what should be done to develop such product so that it has a positive...
