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Keywords: Narratives
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Journal Articles
How community event narratives contribute to place branding
Available to Purchase
Journal of Place Management and Development (2018) 11 (1): 130–144.
Published: 05 March 2018
..., through building a sense of community and contributing to quality of life. The purpose of this paper is to make clear the contribution of community event narratives to place branding. Design/methodology/approach A qualitative approach was adopted. The public narratives of a portfolio of 14 community...
