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Keywords: Paradoxes
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Journal Articles
Journal of Place Management and Development (2024) 17 (1): 74–89.
Published: 15 August 2023
... and interviews. Findings This study identifies and describes four paradoxes in place stakeholders’ perceptions of the meaning and scope of place branding, embracing the target group (internal vs external), the objective (explore vs exploit), the stakeholders’ role (active vs passive) and the main value...
