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Keywords: Place brand management
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Journal Articles
Journal of Place Management and Development (2025) 18 (3): 366–382.
Published: 01 May 2025
... ; Sheldrake, 2024). 27 08 2024 22 01 2025 04 04 2025 07 04 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product branding Place branding Co-branding Place brand management Place brand Multisensory experience...
Journal Articles
Journal of Place Management and Development (2022) 15 (4): 460–475.
Published: 17 January 2022
... are proposed, contributing to place brand management in three aspects: reviewing of decisions and strategies undertaken, assessing current situation and planning way forward when it comes to priorities for place management and development. Originality/value To the best of the authors’ knowledge...
Journal Articles
Journal of Place Management and Development (2013) 6 (1): 6–17.
Published: 08 March 2013
... dramatically between the target audiences. Hence, place branding should emphasize much more the perceptions of the different target groups and develop strategies for advanced place brand management. The aim of this paper is to assess the important discrepancies between the city brand perceptions of different...
