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Keywords: Place brand performance
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Journal Articles
Journal of Place Management and Development (2015) 8 (3): 187–205.
Published: 12 October 2015
... implemented in 2010, before the study was planned. Marta Herezniak can be contacted at: martaherezniak@uni.lodz.pl © Emerald Group Publishing Limited 2015 Brand effectiveness measurement Place brand effectiveness indicators Place brand performance Place brand strategy A key concern...
