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Keywords: Place branding and marketing
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Journal Articles
Twenty years of research in place marketing and branding: a review of 63 systematic literature reviews
Available to Purchase
Journal of Place Management and Development (2026) 19 (1): 26–54.
Published: 08 December 2025
... in a context that is being quickly reshaped by AI research tools. Originality/value This “review of reviews” calls for a more pondered use of systematic reviewing in place branding and marketing. Furthermore, the study problematises the redeeming role often assigned to systematic reviewing within current...
