Keywords: Place branding process
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Journal Articles
Journal Articles
Journal of Place Management and Development (2017) 10 (4): 392–403.
Published: 09 October 2017
... in the HSUK2020 project. Design/methodology/approach A comprehensive place branding process that includes the interrelated stages of research, deliberation, consultation, action and communication is presented. The practical value of this theoretical proposition is linked to the experiences of three UK towns...

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