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Keywords: Place branding process
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Journal Articles
Journal of Place Management and Development (2023) 16 (3): 440–462.
Published: 13 July 2023
... subsumes two dimensions: the social and the spatial. In addition, this study empirically describes how residents participated in place branding processes in two ways, namely, their construction of city brand identity via communicative practice and their exertion of changes to a city brand during a crisis...
Journal Articles
Journal of Place Management and Development (2017) 10 (4): 392–403.
Published: 09 October 2017
... in the HSUK2020 project. Design/methodology/approach A comprehensive place branding process that includes the interrelated stages of research, deliberation, consultation, action and communication is presented. The practical value of this theoretical proposition is linked to the experiences of three UK towns...
