...Valentina Montalto Purpose This study aims to segment local residents of a medium-sized city in France that has recently formalized its proximity tourism strategy, based on their perceived place image; explore the willingness of these resident segments to support tourism development using cultural...

... for place attachment, place image and place branding research, as well as for the study of place context’s effects on entrepreneurship. Practical implications Results hold implications for place branding’s participative development and for reasons to expect some difficulty in place branding when...

... promotion purposes but also with the intention of capturing talent, infrastructures and investment, among other objectives. © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Place identity Place branding Place image Landscape branding Space consumption...

... a merchandising exercise. The campaign was a reaction to place identity and place image problems and was underpinned by research and a consequent marketing plan. The campaign was adequately resourced, professionally implemented, and research to monitor its effectiveness was undertaken. Originality/value...