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Keywords: Place marketing measures
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Journal Articles
Journal of Place Management and Development (2023) 16 (4): 541–560.
Published: 25 August 2023
..., 1999). Dolega et al. (2016) successfully extended these uses by estimating a Huff model to define a national hierarchy of high streets and town and shopping centres. High street footfall Double Jeopardy Place marketing measures Empirical generalisations High street recovery...
