...Dr Magdalena Florek, Dr Massimo Giovanardi; Kirill Lvovich Rozhkov; Natalya Il’inichna Skriabina Purpose – This paper aims to develop a methodological approach to place product analysis that aims to identify the distinctive ideas of places. Design/methodology/approach – The methodology...

... deductively described. In conjunction with this deductive study, the authors conducted focus groups, and the results showed considerable similarity in the interpretation of the achieved types. Findings – This paper arrives at interdependent typologies of place demand, place product and place use...