... Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only Crisis management Place branding Strategic communication Place reputation Emergent image Place brand management Place reputation is considered a key driver of people’s decisions regarding investment...

...Fabiana Gondim Mariutti Purpose Until now, scholars have devoted insufficient attention to theories of place reputation – at the city, region and country levels. Furthermore, the literature does suggest a theoretical link between country reputation and country-of-origin (COO). To foster...

...Fraser Bell Purpose As place branding is reaching an impasse in terms of its development with numerous shortcomings being uncovered, this commentary suggests that the practice can be repositioned as part of the more comprehensive notion of place reputation. By building on the idea of corporate...