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Keywords: Practices
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Journal Articles
Constructing a typology of virtual city brand co-creation practices: an ecological approach
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Journal of Place Management and Development (2019) 12 (2): 227–247.
Published: 15 January 2019
...Andrea Lucarelli Purpose The paper aims to offer an approach that allows an analysis and construction of a typology of virtual city brand co-creation practices. Design/methodology/approach The approach is illustrated by using data collected in regard to the branding of Stockholm; it is based...
