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Keywords: Product branding
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Journal Articles
Journal of Place Management and Development (2025) 18 (3): 366–382.
Published: 01 May 2025
... ; Sheldrake, 2024). 27 08 2024 22 01 2025 04 04 2025 07 04 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Product branding Place branding Co-branding Place brand management Place brand Multisensory experience...
