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Keywords: Public sector
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Journal Articles
Journal of Place Management and Development (2018) 11 (1): 78–96.
Published: 05 March 2018
...Francisco J. Sarabia-Sanchez; Maria. J. Cerda-Bertomeu Purpose A place brand is a public instrument for territorial development that needs a strategic design that is made by the public sector with the support of experts. To ensure that this design has the greatest chances, there should...
