Keywords: Rebranding
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Journal Articles
Journal Articles
Journal of Place Management and Development (2017) 10 (4): 392–403.
Published: 09 October 2017
...Nikos Ntounis; Mihalis Kavaratzis Purpose The main aim of this paper is to develop a holistic understanding of place branding and reflect on its practical value and implications, by drawing evidence from the rebranding process of three UK towns (Alsager, Altrincham and Holmfirth) that participated...

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