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Keywords: Reputational capital
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Journal Articles
Journal of Place Management and Development (2016) 9 (3): 247–254.
Published: 10 October 2016
.... This discovered that place branding is not as effective when used in isolation, and the concept benefits from the support of a more comprehensive reputation management strategy. In addition, this study found that the idea of reputational capital is a key theory for the development of reputation, allowing...

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