... to analyse where members of this target group choose to locate, and their reasons for doing so. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Resident satisfaction Urban management Location factors of the creative class Mobility decisions...

... are most relevant to students is the first step in developing an effective marketing campaign to attract students and to maximise their satisfaction with their host city during the course of their study. In the following section, previous research that has examined residents' satisfaction with city life...