...Raquel Camprubí; Joan B. Garau-Vadell Purpose Peer-to-peer (P2P) vacation accommodation has recently emerged as a disruptive new form of tourism development. Its potential negative impacts (economic, socio-cultural and environmental) may make residents feel at risk. Therefore, this paper aims...

...Carola Strandberg; Maria Ek Styvén Purpose This paper aims to explore how place identity can be expressed in residents’ place image descriptions, addressing differences and similarities in place identity expressions between residents’ descriptions of the image of their place and the image...

...Ulla Hakala Purpose Listening to the customers has long been a key phrase and success element in product branding. This paper aims to highlight the importance of listening to residents during the branding of a place. The study explores ways of listening to residents to ensure they are heard...

... success measures lies with the holistic involvement of community groups, specifically residents, in the planning of the mega event. The purpose of this paper is to examine the residents’ attitudes of the 2016 Olympic Games and to verify moderating effects of place of residence in support of the Games...

...Lisa Källström; Jens Hultman Purpose Using service-based logic as its theoretical lens, this study aims to approach residents’ place satisfaction in a novel way. The purpose is to explore residents’ perception of the place in which they live and to shed new light on their place satisfaction...

...Dr Magdalena Florek, Dr Massimo Giovanardi; Andrea Insch; Menique Stuart Purpose – The purpose of this paper is to identify the factors underlying residents’ lack of involvement and engagement with their city brand. This paper addresses the gap in understanding residents’ disengagement from...

... on theoretical insights drawn from the combination of distinct literatures on place branding, general marketing and collaborative governance. Findings – The paper highlights the importance of residents in the place branding process and argues that their special functions as ambassadors for the place...

...Ares Kalandides; Erik Braun; Mihalis Kavaratzis; Sebastian Zenker Purpose This paper deals with the importance of residents within place branding. The aim of this paper is to examine the different roles that residents play in the formation and communication of place brands and explores...