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Keywords: Saudi Arabia
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Journal Articles
Journal of Place Management and Development (2023) 16 (2): 267–290.
Published: 08 February 2023
...Abdulrhman Alsayel; Jan Fransen; Martin de Jong Purpose The purpose of this study is to examine how five different multi-level governance (MLG) models affect place branding (PB) performance in Saudi Arabia. Design/methodology/approach In hierarchical administrative systems, central governments...
Journal Articles
Journal of Place Management and Development (2015) 8 (3): 254–265.
Published: 12 October 2015
...Dr Magdalena Florek, Dr Massimo Giovanardi; Turki Shoaib; Ramin Keivani Purpose – This study aims to explore the development of a new city brand in Saudi Arabia. Place Branding theory is geared towards existing places and does not take into account newly developed cities. Here “Place Branding...
