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Keywords: Social networks
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Journal Articles
Journal of Place Management and Development (2009) 2 (1): 41–51.
Published: 13 March 2009
... Andersson can be contacted at: marcus.andersson@geobrands.se © Emerald Group Publishing Limited 2009 Social networks Brands Brand image Brand management Relationship marketing Sweden Efforts to create and communicate favourable brand images constitute a considerable part...
