... Stakeholder participation Legitimacy Place (brand) attachment A decade has passed since participatory place branding was coined as a popular phrase to capture the necessity of incorporating local people in the representation and presentation of the places in which they live, work, visit and invest...

... Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Developing countries Opportunities Challenges Stakeholder participation Ecotourism development Wondo Genet With a continued growth trend, these days tourism has become one of the largest and most...

... branding, Kalandides (2006 , p. 9), for instance, calls for a new form of “intelligent city marketing”, which can only be achieved: Place branding Internal branding Stakeholder participation Residents Brand management Participatory place branding © Emerald Group Publishing Limited 2014...

... at the School of Management of the University of Leicester, UK. His research interests focus on the application of marketing and branding within place management, including stakeholder participation in place branding. He has published several articles on the theoretical foundations of place marketing...