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Keywords: Stakeholders’ engagement
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Journal Articles
Journal of Place Management and Development (2020) 13 (3): 347–363.
Published: 03 April 2020
... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Destination marketing Place branding Stakeholders’ engagement Branding strategy Cartagena de Indias The development of successful destination brands is a much-debated topic. Recent findings in the branding...
