... that involves collecting information via empathetic interviews and presenting the findings in a reflexive, narrative storytelling style. Findings Empathetic personal interviewing is key to elicit information useful to frame the links among people, places and traditions. The economic motivation...

...Ares Kalandides; Milhalis Kavaratzis; Efe Sevin; Gizem Salcigil White Purpose The purpose of this paper is to examine the conceptualization of nation/place branding campaigns based on storytelling and the role of Web 2.0 as facilitator in these endeavors. Design/methodology/approach...