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Keywords: Strategy
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Journal Articles
Journal of Place Management and Development (2015) 8 (2): 90–102.
Published: 13 July 2015
...Janne Lindstedt Purpose – The paper aims to address a neglected issue in the literature on place brand co-creation, namely, the strategic planning of the branding process. Furthermore, the paper demonstrates the benefits of a deliberately emergent strategy. Design/methodology/approach...
