.../methodology/approach The empirical study is carried out in two phases. The first phase is a qualitative laddering study to capture the beliefs of potential buyers visiting open sales of apartments on sale in the RED of Frösunda, Sweden. In the second phase, a multivariate analysis is carried out to identify...

... stems from interviews and a survey. The interview process included interviews with 23 localities that run ambassador networks – cities, municipalities and regions/counties – in Sweden, Finland, Norway, Denmark and the UK. In addition, one country network, Globalscot of Scotland, was included...