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Keywords: Systematic literature review
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Journal Articles
Twenty years of research in place marketing and branding: a review of 63 systematic literature reviews
Available to Purchase
Journal of Place Management and Development (2026) 19 (1): 26–54.
Published: 08 December 2025
...Florida Clements; Massimo Giovanardi Purpose This study aims to critically evaluate the knowledge on place marketing and branding by offering a comprehensive investigation of 63 systematic literature review ( SLR ) articles that were published between 2002 and 2024. Design/methodology/approach...
