... a destination between the two mascots. The use of mascots in the tourism industry is not as popular in Thailand as it is in Japan. The successful mascots in the country mostly come from the business sector, rather than from the government. The Thai government created only a handful of mascots as a symbol...

... technique was used to analyse data from interviews with 33 international retirees in Thailand. Findings Destination stakeholders must consider creating awareness of the destination through WOM, trustworthy websites and government channels, which migrants evaluate a destination based on pre-retirement...

...) is a practical and useful tool for place administrators to measure place sustainability at all scales. Design/methodology/approach This research analyses the data collected from 636 residents in the town of Salaya in Central Thailand. To develop the scale, the authors randomise 318 samples to conduct...

...Ann Suwaree Ashton; Noel Scott Purpose This paper aims to investigate Thai stakeholders’ perceptions of developing a destination for international retirement migration (IRM). Increasingly, residents of developed nations such as Japan who retire from work are choosing to live in Thailand or other...