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Keywords: Touchpoint experiences
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Journal Articles
Journal of Place Management and Development (2017) 10 (2): 152–172.
Published: 05 June 2017
... supported the evolution of the BIDP approach. Findings BIDP is a circular three-phase model starting with the definition of the intended place brand identity, which in Phase 2 becomes translated into concrete touchpoint experiences along the main constituents of the place, and finally materialising...
