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Keywords: Uniqueness
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Journal Articles
Journal of Place Management and Development (2016) 9 (3): 269–288.
Published: 10 October 2016
... establishment and development of the field of place branding. Findings Familiarity, favourability and uniqueness are the three dimensions that give a quick indication of the level of place brand equity, and in turn they represent the level of place brand potential. Research limitations/implications...
