...Carley Foster; Clare Brindley; Lynn Oxborrow; Guja Armannsdottir; Biswaraj Ghosh Purpose This paper aims to explore through an ecosystem lens how value can be co-created in independent pop-up retail, thus enhancing the community-based retail offer. It considers value co-creation between pop-up...

... Sustainability Value co-creation People love to link brands together in combinations they enjoy (Washburn et al., 2000), stimulating brands to innovate through strategic partnerships (Grębosz-Krawczyk and Pointet, 2017) and leveraging each other’s strengths to create unique offerings. Co...

.... This paper advances theory by adapting current conceptualisations of a retail business model with insights from value co-creation found in Service-Dominant logic (Vargo and Lusch 2008; Vargo et al., 2023). Findings This BM identifies a set of design principles and design elements/themes, which...

..., this study aims to map the value co-creation process as it unfolds in joint destination marketing and branding initiatives. Design/methodology/approach To capture the way partners collaborated to create the brand of the city, this study collected data through participant observation and analyzed it using...

..., drawing on previous research and combining managerial thinking with architectural–urban planning thinking, using illustrative examples. Findings This study shows that the territory actively participates in value co-creation through interactions with other actors (e.g. firms, inhabitants and tourists...

...Timothy Hyungsoo Jung; M. Claudia tom Dieck Purpose This paper aims to propose a value co-creation framework through examining the opportunities of implementing augmented reality, virtual reality and 3D printing into the visitor experience at cultural heritage places. Design/methodology...