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Keywords: Web 2.0
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Journal Articles
Turkayfe.org: share your Türksperience
Available to Purchase
Journal of Place Management and Development (2011) 4 (1): 80–92.
Published: 15 March 2011
...Ares Kalandides; Milhalis Kavaratzis; Efe Sevin; Gizem Salcigil White Purpose The purpose of this paper is to examine the conceptualization of nation/place branding campaigns based on storytelling and the role of Web 2.0 as facilitator in these endeavors. Design/methodology/approach...
