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Keywords: Wollongong
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Journal Articles
Journal of Place Management and Development (2012) 5 (3): 272–279.
Published: 05 October 2012
... by the sale of merchandise from souvenir shops. The purpose of this paper is to investigate the “We love the Gong” campaign relative to the city of Wollongong, Australia. Design/methodology/approach After providing a background to the city of Wollongong and a brief explanation as to the meaning and use...
