...Shivani Mathur Gaiha; Greeshma Ann Sunil; Rajeev Kumar; Subhadra Menon Purpose – Lack of understanding around mental illness and stigma are an overwhelming barrier in help-seeking behaviour for mental health concerns. The purpose of this paper is to examine mental health literacy and social...

... and openness to mental health issues. Findings The campaign reached 75 per cent of the population. Amongst those exposed to the campaign, 25 per cent reported changing the way they thought about mental health and mental illness, and 20 per cent reported some behaviour change. The campaign was perceived...