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Purpose

To study stochastic volatility in the pricing of options.

Design/methodology/approach

Random‐coefficient autoregressive and generalized autoregressive conditional heteroscedastic models are studied. The option‐pricing formula is viewed as a moment of a truncated normal distribution.

Findings

Kurtosis for RCA and for GARCH process is derived. Application of random coefficient GARCH kurtosis in analytical approximation of option pricing is discussed.

Originality/value

Findings are useful in financial modeling.

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