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Purpose

In this two‐part series, the editorial aims to consider the role of the “scientific method” in human understanding, questioning both its consistency in actual practice and its reasonableness as a philosophy of action.

Design/methodology/approach

In Part 1, the editorial provides a generic description of the “scientific method” and identifies a number of inconsistencies in the way it is applied.

Findings

In Part 1, it is argued that inconsistencies in applying the “scientific method” may lead researchers to ignore important phenomena.

Originality/value

The two‐part series challenges certain aspects of the “scientific method” as employed in the practice of modern science.

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