Exploring the relationship between social media use and anti-luxury behavior: implications for interactive marketing strategies

Hoang T.P.M. Le is a Lecturer and Researcher at International University – Vietnam National University – Ho Chi Minh City (IU-VNU-HCMC) in Vietnam. She received her master's degree in Marketing at IU-VNU-HCMC and PhD degree in Marketing at Hanyang University, South Korea. Her research, which covers topics related to consumer behaviors, retailing, service marketing, technology acceptance and B2B relationships, was published in academic journals. She also has 10-year experience in being teaching and research assistant at IU-VNU-HCMC and Hanyang University.

Jungkun Park is a Professor at Hanyang University, Seoul, Korea. He received his master's degree in Economics in University of Illinois at Urbana-Champaign and Doctoral Degree in Retailing and Consumer at the University of Tennessee, Knoxville. He taught at Purdue University and University of Houston for 16 years on Consumer Behavior and Research Methodology. His research appeared in many academic journals. Dr Park's major research area is technology and consumers in retailing and service industry covering electronic, mobile and ubiquitous commerce consumer behavior.

Trang Thi Nguyen is an International Coordinator at Kyonggi University, Suwon, South Korea. She received her master's degree in Marketing from Hanyang University. Her research, which cover topic related to consumer behaviors and customer service, was published in academic journals.

Jeewoo Yun is a PhD candidate at Hanyang University, Seoul, South Korea. He received his masters's degree in Marketing from the Sogang University and is following his PhD in Marketing at Hanyang University. His research, which covers topics related to consumer behaviors and technology adoption, was published in academic journals.