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Keywords: AI appearance
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Journal Articles
Journal of Research in Interactive Marketing 1–19.
Published: 09 July 2026
... Publishing Limited Licensed re-use rights only Intelligent service agents (ISAs) AI appearance Processing fluency Product type Interaction frequency Interactive marketing National Social Science Fund of China 25BGL131 http://dx.doi.org/10.13039/501100012456 This research...
Includes: Supplementary data
