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Keywords: AI disclosure
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Journal Articles
Automated interactions, authentic bonds? AI disclosure, consumer perceptions and loyalty dynamics on social media platforms
Available to Purchase
Journal of Research in Interactive Marketing 1–16.
Published: 31 October 2025
.... Findings AI disclosure significantly weakens brand loyalty through diminished perceived relational investment. Consumers interpret AI-mediated interactions as signals of reduced brand effort and care. Moreover, brand followers demonstrate greater resilience to AI disclosure than non-followers...
