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Keywords: AIGC
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Journal Articles
Journal of Research in Interactive Marketing 1–20.
Published: 10 October 2025
...Chenyu Gu; Xiaoxia Li; Qian Xiang Purpose With the rapid development of AI-generated content (AIGC) in advertising, concerns over advertising transparency and authenticity have emerged. While prior studies have examined how AI versus human creators impact ad effectiveness, less is known about how...
Includes: Supplementary data
