..., including Google Scholar, ACM Digital Library, IEEE Xplore, Springer Library, Science Direct, Emerald and ProQuest were explored. Internet marketing Human-computer interaction Advergames Gamification Online marketing Gamified marketing methods Gamified systems The term marketing refers...

...Devika Vashisht; Sreejesh S. Pillai Purpose The purpose of the paper is to examine whether there is any difference in persuasion of brands embedded in the advergame because of the differences in nature of the game (speed), and are there any differences in persuasion in the same context...