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Keywords: Advertising management
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Journal Articles
Journal of Research in Interactive Marketing (2018) 12 (2): 231–254.
Published: 17 May 2018
... as a mechanism through which ads are effective. Because search is believed to be one of many integral elements in digital marketing, we integrate search-related metrics into the model (Figure 1). Structural equation modeling Search marketing Video marketing Advertising management Figure 1...
Journal Articles
Journal of Research in Interactive Marketing (2016) 10 (3): 249–264.
Published: 08 August 2016
... 08 2015 01 12 2015 30 03 2016 12 05 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Branding Advertising Online advertising Brand prominence Persuasion Advertising management Game-product congruence...
