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Keywords: Advertising value
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Journal Articles
Journal of Research in Interactive Marketing (2026) 20 (5): 613–632.
Published: 12 September 2025
... affects advertising value and purchase intentions. Grounded on the Persuasion Knowledge Model, this study investigates the effect of AI disclosure on these two key outcomes. Design/methodology/approach ChatGPT and Stable Diffusion were employed to generate stimuli. 358 consumers recruited via Prolific...
